The Cleanser

Gentle Micellar Antioxidant Cleanser

$32
0 (0)

The Cleanser

Gentle Micellar Antioxidant Cleanser

$32
0 (0)

Purify. Soothe. Refresh.

The Start of You® begins here with the essential first step to reset and cleanse skin. This antioxidant-rich gel cleanser gently lifts away makeup, excess oil and impurities, leaving skin fresh and balanced without any harsh sulfates that can dry or strip the barrier. The rich gel texture with suspended micelles makes washing your face feel luxurious and leaves your complexion bouncy, hydrated, and nourished.

Free US returns

PURIFY: Micelles magnetizes dirt to detoxify and deeply cleanse skin

SOOTHE: Antioxidant Fruit Extract Blend helps improve moisture retention while reducing free radical damage

REFRESH: 7 Amino Blend helps to moisturize, strengthen and visibly reduce the signs of aging.

Full ingredient list

Morning or night, wet skin with warm water, massage a dime-size amount of cleanser gently into skin, rinse thoroughly, and pat dry.

  • 97% agree this leaves their skin feeling smooth and soft
  • 95% agree this is gentle yet effective
  • 95% agree their skin feels clean, refreshed and balanced
  • 95% agree their skin feels soft and supple
  • 95% agree their skin looks brighter
  • 92% agree their skin feels fresh
  • 90% agree this leaves their skin feeling hydrated
  • 90% agree this does not strip skin of essential moisture

Independent consumer study, 38 people, 28 days

Our packaging is designed to minimize excess waste and incorporate post-consumer recycled materials as much as possible. We are a proud member of 1% for the Planet and pledge a portion of proceeds to environmental causes.

  • Refillable bottle made with 50% post-consumer recycled plastic
  • Cap is fully recyclable (please separate from pump before recycling)

Please note: recycling is subject to local policies and facilities

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VEGAN
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VEGAN
CRUELTY FREE
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Why It's special

Gentle yet effective, this is the perfect everyday cleanser for all ages and skin types (even on sensitive skin!) Plus, it won't sting your eyes like other cleansers.

Texture

This refreshing, jelly-like cleanser creates a light lather and rinses cleanly without leaving a residue.

Results after 1 day

95% agree their skin feels clean, smooth and refreshed

Results after 10 days

97% agree this is gentle yet effective

Results after 28 days

95% agree their skin feels balanced and looks brighter

4.9
Rated 4.9 out of 5 stars
Based on 334 reviews
Total 5 star reviews: 308 Total 4 star reviews: 21 Total 3 star reviews: 3 Total 2 star reviews: 1 Total 1 star reviews: 1
98%would recommend this product
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334 reviews
  • K
    Kerry
    Verified Reviewer
    How old are you? 45 - 54
    What is your skin type? Sensitive
    May 21, 2025
    How old are you? 45 - 54
    What is your skin type? Sensitive
    Rated 5 out of 5 stars
    Very gentle cleanser that gets the day off my face in a snap

    I'd been using an oil-to-water cleanser for the past year and wanted to give my skin a break. I read about this product and am pleased to say that it's one of the gentlest cleansers I've used. It also rinses off fully, which isn't always the case with cleansers. I wash my face with this cleanser, then apply the Firming Vegan Collagen Prep Serum before ending with the Nourishing Squalane Daily Moisturizer. I've been using this regimen regularly for about two months and am happy with the results and how my skin feels. I definitely recommend this product.

  • LB
    Leah B.
    Verified Buyer
    How old are you? 25 - 34
    What is your skin type? Combination
    May 9, 2025
    How old are you? 25 - 34
    What is your skin type? Combination
    Rated 5 out of 5 stars
    Good cleanser

    This product is named perfectly. It’s a very nice gentle cleanser. I love the way it feels and it does a really good job!

  • LS
    Lauren S.
    Verified Buyer
    How old are you? 35 - 44
    What is your skin type? Combination, Acne Prone, Dry
    May 8, 2025
    How old are you? 35 - 44
    What is your skin type? Combination, Acne Prone, Dry
    Rated 5 out of 5 stars
    So clean!

    Love how clean my skin feels after using this! I’m a private trainer so sweat for a living and this stuff does the trick daily!

  • MR
    MARY R.
    Verified Buyer
    How old are you? 55+
    What is your skin type? Dry
    April 6, 2025
    How old are you? 55+
    What is your skin type? Dry
    Rated 5 out of 5 stars
    Excellent Cleanser

    Very nice, gentle cleanser for your face. Leaves your skin soft & clean.

    I love using it .

  • BC
    Beth C.
    Verified Buyer
    How old are you? 55+
    What is your skin type? Combination
    April 5, 2025
    How old are you? 55+
    What is your skin type? Combination
    Rated 5 out of 5 stars
    Great cleanser

    Nice hydrating cleanser.

FAQ

Our essential 3-step regimen is everything you need for healthy, balanced skin.

This cleanser is formulated for all skin types, including sensitive skin. It is a gentle, yet effective cleanser that won't leave your skin feeling stripped or dry.

For best results, use this cleanser in combination with the prep serum and daily moisturizer in the Daily Essentials Regimen. These three steps are all you need for healthy, hydrated and balanced skin.

No, this cleanser formulated to be very gentle and non-drying, so it does not contain any sulfates or other harsh detergents. Instead, we use micelles to gently remove makeup and dirt, leaving the skin clean and balanced.

Yes, this product is formulated to remove makeup. However, we recommend using a separate eye makeup remover if you wear waterproof shadow, liner or mascara.

We recommend using this gentle cleanser twice a day, morning and night.

Have A Question?

We’re happy to answer any questions you may have about our products or any other general inquiries. Send us a note!

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