We Believe

clean and effective skincare should be universal, accessible and essential. We create purposeful products that are consciously clean and mindfully designed to elevate your every day. Driven by our values of radical simplicity, conscious minimalism, and universal optimism, we help people embrace the elemental and find freedom in the uncomplicated.


Black and white photo of Kate Foster and Scarlett Johansson


Founder and Chair, The Outset

A globally recognized actor and producer, Scarlett brings three decades of experience with “working skin” to her vision for The Outset. As someone who has struggled with acne and skin sensitivity in the past, Scarlett’s own consistent approach for healthy skin is at the heart of The Outset’s everyday beauty philosophy. “My goal was to simplify beauty with a focus on everyday essentials,” says Scarlett. “I wanted The Outset to be universal, approachable, and as reliable as your favorite white tee – a classic staple.” 


Co-Founder and CEO, The Outset

Kate is an entrepreneur, mentor, and former beauty/fashion executive who is passionate about building customer-first brands. “From the first moment I met Scarlett, I was excited by her vision,” says Kate. “The Outset is where simplicity and purpose meet – clean, benefit-driven skincare for all.”


The path to creating The Outset was a labor of love. Scarlett spent three years learning about the beauty business and experimenting with formulations before meeting Kate via mutual connections in the industry, and The Outset started to take shape. When the global pandemic hit in 2020, the duo spent time together but apart, building the business over video conference, text, phone calls, and sending samples back and forth via FedEx. Two years later, they are excited to share their new beginning with the world - The Outset, a brand of clean beauty essentials to simplify and elevate your everyday routine.

Learn about the causes The Outset supports