I am a serial lip balm wearer and HAVE to always have something on my lips. I also have always suffered from dry, cracked lips. Related? Maybe... This product feel great on, has a nice taste, doesn't trigger any of my allergy symptoms that other products have, is not sticky, and has REALLY hydrated my lips unlike any other product I've tried. The weather is cold here and I have NOT had any cracked, flaky skin on my lips since using this product. The problem is the packaging. I cannot carry this in my purse or in the car because it leaks. I now have to keep it in my bathroom standing up so that it doesn't make a mess anywhere else. I would love to be able to carry this with me, but since I cannot it has become an at-home product only.