I am a self-proclaimed lippie addict, and trust me when I say this but none of the clear lip balm/gloss has kept my lips hydrated as much as this new one by The Outset has! It’s so moisturizing on the lips, and it does not fade away after a short while. You might need to reapply if you’re drinking something, but that’s a given with any lip product. All in all, superb lip gloss, would definitely recommend.